Big brands can be arrogant. Hear me out. Large brands and corporations hire employees year-round. If these employees don’t like it, they leave. It’s a universal issue. But, big brands tend to think, “Oh cool, we’ll just hire more. People are scrambling to join us.” Nonsense. Here’s another angle to consider.
In Organizational psychologist Amy Edmondson’s words, we live in a knowledge economy, or an idea economy. The world thrives on, not money, but on intellectual capital. So turnover is more than just losing people. It’s about losing big ideas. Sure, you’ll get replacements, but when an employee feels invested in the company’s growth and isn’t just looking for the next shiny offer, it paves way for truly meaningful long-term contributions. And… THAT… you can’t hire off the job market.
